| Following steps portray how we promote your website and your business: |
| Step 1 – Keyword Analysis |
| The keyword analysis
and selection phase of our search engine positioning
process identifies the proper keywords to target ensuring
that the most qualified users will find the specific
pages within your site that are relevant to their search
query. |
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| Step 2 – Competitive Analysis |
| This phase of the
search engine optimization process will yield the foundational
data necessary to achieve the competitive advantages
needed to outperform your competitors on the search
engines and gain valuable market share. |
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| Step 3 – Content Enhancement |
| As the title implies,
content enhancement involves the modification of Website
content. During this phase of the process, Giga Soft
Systems Pvt. Ltd. will make recommendations to manipulate
the current placement of existing content, add new content,
or even remove existing content in certain circumstances. |
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| Step 4 – Code Enhancement |
Even if your site
has been programmed in pure, easy to read HTML, you
may not be presenting the spider with the appropriate
information. Title, H1, and Meta tags are all important
elements in effective code writing. Search engines rely
on specific code to determine the content within a Web
page.
Database-driven Websites present yet another obstacle
for search engine spiders. Without proper search engine
optimization, much of your site may be unreadable to
search engines. This can have a significant adverse
impact on your sites ability to generate search engine
traffic. |
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| Step 5 – Link Enhancement |
| Relevancy based
search engines use linking to determine the relative
credibility of one site versus another with respect
to subject matter. You may have heard the terms “Link
Popularity” and “Page Rank” through
search engine optimization research. These terms refer
to the existence of external links from sites that link
to yours. These links can have a substantial impact
on your ability to achieve and maintain prominent positioning
for the keywords you covet. |
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| Step 6– Code Implementation |
| Once the content,
code, and link enhancement processes have been completed,
the next step in the search engine optimization process
is implementation. Giga Soft Systems Pvt. Ltd. offers varying levels of implementation to address the
individual needs of our clients. |
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| Step 7– Web Page and Directory
Submission |
| Directory submission
requires both effective copy writing and a comprehensive
understanding of the search engines. Giga Soft Systems
Pvt. Ltd. ensures that your directory submissions
are in compliance with the directory’s technical
parameters and ensures that the client’s listings
are as keyword rich and relevant as possible. Proper
directory submission is critical for search engine success. |
